Cited
Live scanVia SightlineOct 23, 2026

Nike

https://nike.com

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How to read these numbers. Every score here runs from 0 to 100, where 100 is the best we can measure and 0 the worst. They describe what we could see on the pages we fetched, on the date shown. They are not a promise about where Nike will appear in Google or in any assistant — those are other companies' systems and nobody controls them. Two scores here can disagree without either being wrong: one looks at these pages, the other at how the whole site stands in search. And any visibility figure we sample moves up and down between measurements, so read it across several samples rather than one.

Read this aloud

Nike is not named when someone asks "EARNED ON THE DIRT near me". Fox Racing, Cycle Gear, and DIRTcar Racing are.

Buyer prompts
Asked the models

Sightline read the pages on your server. Google finding and ranking a page is search presence. Ask the buyer prompts before assuming an assistant names this brand.

The definition and the comparison use the brand name. The other questions use the service a customer would ask for, plus any question headings on the page. That is how we know what to ask — not by guessing keywords.

  1. 01What is Nike?

    Definition prompt — models quote the first extractable sentence

    Checked
    • ChatGPT: Named this brand

      Nike is a leading global brand known for its athletic footwear, apparel, and equipment. Founded in 1964, it has become synonymous with sports and fitness. Nike offers a wide range of products, including running shoes lik

    • Perplexity: Named this brand

      Nike is a major American sportswear company that designs, markets, and sells athletic footwear, apparel, equipment, accessories, and related services. It is headquartered near Beaverton, Oregon, and operates the Nike, Jo

  2. 02Best EARNED ON THE DIRT

    Category job — this is how people brief ChatGPT, not with your slogan

    Checked
    • ChatGPT: Did not name them — mentioned Fox Racing

      If you're looking for quality "earned on the dirt" products, consider brands like **Fox Racing** for motocross gear, known for their durability and performance. For off-road tires, **BFGoodrich** offers excellent tractio

    • Perplexity: Did not name them — mentioned New York-bred Thoroughbreds

      If “**best earned on the dirt**” means the strongest current dirt-track racing performers, the businesses/sites I would cite are: - **Dirt on Dirt** — best source for current late-model results, race earnings, driver ra

  3. 03EARNED ON THE DIRT near me

    Local / proximity prompt — AI Overviews and maps-style answers

    Checked
    • ChatGPT: Did not name them — mentioned Fox Racing, Cycle Gear

      To find "Earned on the Dirt" merchandise or events near you, I recommend checking out local outdoor or motorsport retailers. Brands like Fox Racing, Alpinestars, and O'Neal often carry similar gear. You can also visit we

    • Perplexity: Did not name them — mentioned DIRTcar Racing, Pittsburgh Racing Now, Clean Fill Network

      The phrase **“EARNED ON THE DIRT”** most likely refers to **dirt-track racing**, but no exact business or venue can be identified without your city, ZIP code, or location permission. Businesses/sites I would cite for fi

  4. 04Nike vs alternatives

    Comparison prompt — if a rival is named, they own the citation

    Checked
    • ChatGPT: Named this brand

      If you're considering Nike but want alternatives, here are some great options: 1. **Adidas** - Known for their Boost technology and stylish designs, great for both performance and casual wear. 2. **Puma** - Offers trend

    • Perplexity: Named this brand

      Nike alternatives depend on what matters most: | Need | Best alternatives | Why | |---|---|---| | **Closest overall rival** | **Adidas** | Broad footwear, apparel, and sports coverage; particularly strong in soccer and

  5. 05Who should I hire for an EARNED ON THE DIRT?

    Open recommendation — the prompt that decides the vendor

    Checked
    • ChatGPT: Did not name them — mentioned Dirt Motorsports, World Racing Group, Dirt Track Digest

      For an "Earned on the Dirt" project, consider hiring a reputable dirt track racing promoter or event management company. Brands like **Dirt Motorsports** or **World Racing Group** have extensive experience in organizing

    • Perplexity: Did not name them — mentioned Better Business Bureau, General-liability, Utility-locate

      “Earned on the Dirt” is ambiguous—it may refer to a **dirt-work/earthmoving job**, a **dirt-racing team**, or a project/brand with that exact name. The search results do not identify a specific business or service by tha

How the pages are built

98out of 100

Search presence

Strong

80out of 100

On-page setup

Solid

86out of 100

AEO setup (on-page)

Solid

64out of 100

GEO setup (on-page)

Mixed

On-page setup, AEO and GEO measure how the pages are built. A high number there means the pages are ready to be quoted — not that Google, ChatGPT or Perplexity name this brand today. Only search presence is measured off the site, from Google keyword and link data.

What the page scan found
Nike was read by Sightline on nike.com. Its search presence score is 98 out of 100, measured from Google keyword and link data. The on-page setup score averages what we could read on the pages themselves and does not include search presence, so a high on-page number sits happily beside a low search one. None of these scores say whether an assistant already names this brand. 19 of 21 checks were measured; 2 did not come back and carry no weight in any score.
Not measured this scan

These readings did not come back. That is a gap in our measurement, not something found on the site, so they count neither for nor against any score.

  • Page speed on a computer

    Page speed on a computer was not measured for Nike this scan. That is a gap in our measurement, not something we found on your site, so we will not call it either good or bad.

    We'll pick it up next time. Nothing for you to do.

    Your score isn't affected — it is worked out only from what we could actually measure.

  • Page speed on a phone

    Page speed on a phone was not measured for Nike this scan. That is a gap in our measurement, not something we found on your site, so we will not call it either good or bad.

    We'll pick it up next time. Nothing for you to do.

    Your score isn't affected — it is worked out only from what we could actually measure.

Make this a monthly property

A one-off scan goes stale the next time a model refreshes. The service recrawls on a cadence, tracks score drift, and hands you a five-task sprint.

Five-task sprint

  1. 01GEOHigh impactEffort: 15 min

    Let assistants like ChatGPT read your site

    Right now Nike's site turns away the automated readers that ChatGPT, Claude, Perplexity and Google's answer features use to look things up. When someone asks one of them for a business, you are not among the sources it is allowed to see.

    Ask whoever manages your website to stop turning these readers away. It is a one-line change and it takes effect immediately.

    Nike becomes eligible to be named when a customer asks an assistant for a business.

  2. 02AEOHigh impactEffort: 2 hours

    Describe your business so machines can read it

    Nothing on Nike's site states in machine-readable terms that you are a business, where you work, or how to reach you. Assistants are left to guess from your marketing copy, and they guess wrong in ways you never see. This showed up on 3 of 4 pages.

    Have whoever maintains your site add a hidden, machine-readable description of the business — legal name, address, phone, hours and the services you sell — to every page template.

    Assistants can state what Nike does and where, instead of skipping you for a competitor they can describe in one line.

  3. 03GEOMedium impactEffort: 45 min

    Make your business details agree everywhere

    Nike's name, phone number and address do not agree from one part of your own site to another, so an assistant comparing business options has no way to tell which version is current — and tends to drop the ones it cannot pin down. This showed up on 3 of 4 pages.

    Decide which name, address and phone are correct, then have them corrected everywhere they appear on the site.

    One consistent record is easier to trust and easier to repeat back.

  4. 04AEOMedium impactEffort: 3 hours

    Answer your customers' questions on the page

    Nike's pages are written as marketing statements rather than answers. When someone asks an assistant a real question about business work, there is no passage on your site it can quote, so it quotes somebody else. This showed up on 3 of 4 pages.

    Under a heading phrased as the question a customer actually asks, put the direct answer in the first two sentences. Detail after.

    Assistants quote whoever answered the question first and plainest.

  5. 05GEOLow impactEffort: 30 min

    Publish a short summary for assistants

    Nike does not publish the short, plain summary some assistants look for when they want a quick statement of what a business offers and where — so they build that summary themselves, from whatever they happen to find.

    Ask your developer to publish a one-page summary of your services, service area and contact details at a fixed address on the site.

    Cheap to add, and still rare among local competitors.