Harbor Coffee
https://harborcoffee.example
How to read these numbers. Every score here runs from 0 to 100, where 100 is the best we can measure and 0 the worst. They describe what we could see on the pages we fetched, on the date shown. They are not a promise about where Harbor Coffee will appear in Google or in any assistant — those are other companies' systems and nobody controls them. Two scores here can disagree without either being wrong: one looks at these pages, the other at how the whole site stands in search. And any visibility figure we sample moves up and down between measurements, so read it across several samples rather than one.
Read this aloud
Ask who gets named before you read the scores. A high on-page number only means the pages are ready to be quoted.
How the pages are built
Search presence
Weak
On-page setup
Strong
AEO setup (on-page)
Strong
GEO setup (on-page)
Strong
On-page setup, AEO and GEO measure how the pages are built. A high number there means the pages are ready to be quoted — not that Google, ChatGPT or Perplexity name this brand today. Only search presence is measured off the site, from Google keyword and link data.
Make this a monthly property
A one-off scan goes stale the next time a model refreshes. The service recrawls on a cadence, tracks score drift, and hands you a five-task sprint.
Five-task sprint
- 01AEOHigh impactEffort: 3 hours
Answer your customers' questions on the page
Harbor Coffee's pages are written as marketing statements rather than answers. When someone asks an assistant a real question about your work, there is no passage on your site it can quote, so it quotes somebody else.
Under a heading phrased as the question a customer actually asks, put the direct answer in the first two sentences. Detail after.
Assistants quote whoever answered the question first and plainest.
- 02GEOMedium impactEffort: 45 min
Make your business details agree everywhere
Harbor Coffee's name, phone number and address do not agree from one part of your own site to another, so an assistant comparing options has no way to tell which version is current — and tends to drop the ones it cannot pin down.
Decide which name, address and phone are correct, then have them corrected everywhere they appear on the site.
One consistent record is easier to trust and easier to repeat back.
- 03SEOMedium impactEffort: 4 hours
Speed up your pages on phones
Harbor Coffee's pages are slow to load on a phone. Slow coffee roaster sites get abandoned by customers before the page paints, and get read less often by the automated readers that gather sources.
Have your developer compress the images and remove unused code on your slowest pages, starting with the homepage.
Faster pages get seen by more customers and read more often by assistants.
- 04GEOLow impactEffort: 30 min
Publish a short summary for assistants
Harbor Coffee does not publish the short, plain summary some assistants look for when they want a quick statement of what you offer and where — so they build that summary themselves, from whatever they happen to find.
Ask your developer to publish a one-page summary of your services, service area and contact details at a fixed address on the site.
Cheap to add, and still rare among local competitors.